Crazy Fred has always been the nomadic type. Originally born
in Perth, Australia to parents who simply loved to travel, “Crazy” Fred Pole spent much of his early life globe-trotting. After buying a Land Rover which they
drove across South East Asia and Africa, Fred and family lived in Ghana,
Sweden, Granada and many other places until he eventually settled in the UK.
Nowadays, Fred has traded in his globe-gallivanting ways in
favour of a life spent roaming the length and breadth of the country, espousing
his new love, a love of chillies. Based in Newcastle with partner Sally, Fred
has collected this unique global culinary knowledge and applied it to his
chilli sauces.
His business, Crazy
Fred’s Chilli Emporium sells a unique range of products all using
completely fresh ingredients. One of Fred’s newest products, the fiery
‘Embalmer’ has proven a hit with many online customers and folks around the
nation’s food festivals. The devilishly hot sauce may be loved by adventurous
foodies but Fred warns, ‘this stuff is worse than paint remover. If you ingest
it, you suffer for around 25 minutes. There is no cure’. Yikes.
Some of his other best sellers are a little lighter on the
side of spice, but full on with fantastic flavour. These include the
tantalisingly tasty Lime and Coconut and Red Caramelised Onion Chutneys, his award winning mild salsa, and a range of flavoured salts and fresh chillies. Fred explained to Chaat! that he is constantly
finding bigger and better suppliers, and will be gearing soon be gearing
product range toward suggestions and demands.
You can buy Crazy Fred’s delicious products via his website http://www.crazy-freds.co.uk/ or by
catching him at one of the many food shows he attends nationwide.
Find a full feature on Fred and his home town of Newcastle in
Chaat! issue 14.
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