We know the deadline for football transfers has passed, but team Chaat! would like to make a bid…..

One  David Beckham please!

We probably can’t match what Real Madrid paid for Gareth Bale but we feel we have an even better offer, a lifetime subscription to Chaat! Magazine and a free curry when our restaurant opens. What do you say Beckham?...

There have been circulating rumours of the retired footballer’s immersion in the world of fine dining. His friendship with Gordon Ramsay has raised questions about the type of food that Beckham would serve if he were to open a restaurant. Allegedly the ex-midfielder wants to move away from pretentious cuisine and towards good wholesome cockney grub, reportedly a chain of pie and mash establishments.

The sporting legend is said to have teamed up with potty mouthed ‘Hell’s Kitchen’ Chef Gordon Ramsay for a new culinary venture! ‘The Union Street Café’ in London has gone down a storm, and regarded as 'top of the league' by many hungry and inquisitive potential guests. The venue is still under construction and described as an "urban warehouse destination", encapsulating the rawness of London. Due to open on 16^th September the Café took over 2,500 bookings in the first two hours of taking reservations. Many say this is solely due to the intrigue of Beckham’s potential involvement.

While restaurateurs all over the world are struggling in this current climate, there is said to be around 20 new establishments opening in the capital of London in the next month alone. According to Adam Hyman, the publisher of restaurant publication The CODE Bulletin, the amount of new food businesses is partly due to the time of year, “There are usually quite a few launches in September, as restaurateurs traditionally hold off until people return from their holidays and London Fashion week begins – but this year it’s a step beyond. We’re not just talking chain openings either – you are seeing a growth in both fine dining and casual restaurants, too.”

Big shots such as former Ramsey acolyte Jason Atherton are also venturing into the restaurant industry. Atherton is delving into an establishment in Berners Tavern, ‘Edition Hotel’ in Soho. This is along with Angela Harnett who is endeavouring into a spot called ‘Merchant’s Tavern’ in Shoreditch. We will also witness the re-launch of ‘Boulestin’ in Mayfair and ‘Koya Noodle Bar’ in Soho.

This new business confidence is greatly present within the celebrity world which makes one question the state of the food industry. Is this what the food Industry has come to? Do we need celebrity endorsement to get restaurant seats filled or will good honest cooking be sufficient? On the basis of both revision and rejection we will not be buying Beckham to endorse our restaurant but we hope our beautiful food will do. We will keep you updated on ‘The Duchess of Deli’ and look forward to seeing you all there at the opening. Who knows who we will have on board for the launch……(by the way, it's not David Beckham).

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